For 20 Years, WTSO has been built around a simple idea: great wine, real savings, delivered to your door. What started as a bold experiment in online wine retail has grown into a trusted destination for highly rated wines, unexpected finds, and the thrill of discovering something special at a price that delivers undeniable value.
As we celebrate 20 Years in Business, we want to pause and reflect on how far we’ve come, share what we’re building next, and most importantly, thank the customers who made it all possible.
How We Got Here
The wine industry has changed dramatically over two decades. Retail has shifted online, buying habits have evolved, and challenges like economic swings and a global pandemic tested every business in our space. Through it all, WTSO.com stayed focused on what matters to online wine buyers:
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Our lowest price online philosophy. If we offer a wine, it should be at a price that feels like a win.
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100% customer satisfaction. From sourcing to delivery, we stand behind every bottle.
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Flash Deals that make wine shopping fun. Fast-moving, exciting offers that reward curiosity and quick clicks.
Those principles are what carried us through industry changes, uncertain times, and years of growth. They are also why so many of you have been with us for years, and why new customers continue to discover WTSO every day.
Flash Deals, Marathons, and the Joy of the Find
Flash Deals have always been at the heart of Wines ‘Til Sold Out. They’re meant to be fun, a little thrilling, and genuinely rewarding. That feeling of spotting a top-rated bottle, watching the clock, and securing it before it sells out is something we know many of you love.
We’re also excited to continue bringing back themed Marathon Flash Sales, curated events packed with stellar deals that celebrate regions, styles, and customer favorites. These moments let us go bigger, offer more variety, and lean into what makes WTSO unique.
And yes, we’re keeping the momentum going with deals on deals. Expect continued access to highly rated wines that you simply will not see sitting on store shelves, all priced to deliver real value.
What’s Next at WTSO
Looking ahead, we’re focused on growing what our customers love most, while continuing to refine how you experience WTSO.
The ever-growing Case Club
Our Case Club community continues to expand, bringing members added value, exclusive access, and rewards for building and shipping cases. It’s one of the ways we thank our most engaged customers and make buying wine online even more rewarding.
Thoughtful UX improvements, designed around you
We’re actively exploring new ways to create a more customizable, intuitive experience, with smarter personalization and preference-driven touches that make browsing, buying, and managing your wines feel more tailored over time.
Even more great wine deals
Our commitment to exceptional pricing on top wines is not changing. If anything, we’re doubling down on it.
Thank You for 20 Incredible Years
None of this happens without you!
Whether you’ve been shopping with WTSO since the early days or placed your first order recently, you are part of our story. We’re grateful for every order, every Flash Deal clicked, and every box of wine that’s arrived at a doorstep and turned an ordinary day into something worth celebrating.
Share Your WTSO Moments
As part of our 20 Year Celebration, we want to hear from you.
Leave a comment below sharing your favorite WTSO moment, a memorable bottle, or a Flash Deal win you still talk about. You can also tag #myWTSO on social media all year long for a chance to win a WTSO gift card!
Your feedback, stories, and memories help shape what we build next. We can’t wait to read them.