To our WTSO Family:
As we approach 20 Years of Wines ’Til Sold Out, we find ourselves reflecting on everything that has been built together over the past two decades. WTSO began with the entrepreneurial spirit and vision of two remarkable people, Joe and Elliott Arking. What they created has grown into something truly special, and even today the company continues to operate on the same principles and model that guided it in those early days. From that vision, WTSO emerged as the pioneer in flash wine sales.
Over the past year, our team has spent a great deal of time reflecting on what has made WTSO so meaningful to so many customers. Internally, we’ve worked hard to bring back the nostalgia and excitement that defined WTSO for years: the thrill of hunting for a Flash Deal, the surprise of a Golden Ticket, and the unforgettable wine labels that used to sell out in minutes.
As we begin celebrating our 20th Year, the first thing we want to say is THANK YOU.
Thank you to our customers, our winery partners, and our employees. The very people we truly consider part of the WTSO family and its history. Your support, trust, and loyalty over the years are what precipitated this community to grow into what it is today.
To celebrate this milestone, we’re excited to share a few of the things we have planned.
The Return of Flash
Starting on April 13th, we’re turning back the clock to 2006 and bringing back the original Flash Deals, featuring the best prices you can find on the web and WTSO. Each day we’ll feature 2 extremely limited Flash offers at our absolute lowest pricing. Once a Flash Deal sells out or the offer expires, the price will return to its everyday WTSO price. While you may see the wine appear later in Last Chance, Premium, or your Cellar, it will not be listed at that “Flash Deal” price. Be sure to download the app or sign up for SMS so you never miss a deal!
The Return of Classic WTSO Brands
Over the years, certain wineries became part of what made WTSO special. As part of our anniversary celebration, we’re working to bring back many of the classic labels that longtime customers remember and love. These are some of the wines that helped shape the WTSO experience, and we’re excited to welcome them back. Stay tuned for more details!
Premium VIP Flash Offers
Gain exclusive access to our most sought-after winery connections, featuring highly allocated wines released in limited quantities. These special offers are reserved for our Premium VIP list, giving you full access to rare finds and top-tier labels, Pre-sells, Library releases and access to vertical and winery collections.
Even More to Celebrate
Throughout the anniversary celebration, you’ll also see new twists on Marathon days, even better Flash offers, and a mix of returning classics alongside exciting new discoveries, all continuing the tradition WTSO has built over the past 20 years.
What started as a simple idea two decades ago has grown into a global network of relationships with wineries and winemakers. Those partnerships continue to allow us to bring high-quality, affordable wines directly to our members, just as we always have.
Most importantly, we want you to know that the heart of WTSO hasn’t changed. We will continue reading every email, listening to our customers, and ensuring our team delivers the same level of service and care that has defined WTSO from the beginning.
Thank you for being part of this journey with us.
Cheers to many more years together!
With gratitude,
The WTSO Family
