To our WTSO Family:
As we approach 20 Years of Wines ’Til Sold Out, we find ourselves reflecting on everything that has been built together over the past two decades. WTSO began with the entrepreneurial spirit and vision of two remarkable people, Joe and Elliott Arking. What they created has grown into something truly special, and even today the company continues to operate on the same principles and model that guided it in those early days.
From that vision, WTSO emerged as the pioneer in flash wine sales.
Over the past year, our team has spent a great deal of time reflecting on what has made WTSO so meaningful to so many customers. Internally, we’ve worked hard to bring back the nostalgia and excitement that defined WTSO for years: the thrill of hunting for a Flash Deal, the return of our classic Magnum Marathon, the surprise of a Golden Ticket, and the unforgettable wine labels that used to sell out in minutes.
As we begin celebrating our 20th Year, the first thing we want to say is THANK YOU.
Thank you to our customers, our winery partners, and our employees. The very people we truly consider part of the WTSO family and its history. Your support, trust, and loyalty over the years are what precipitated this community to grow into what it is today.
To celebrate this milestone, we’re excited to share a few of the things we have planned.
The Return of Flash
Starting on April 13th, we’re turning back the clock to 2006 and bringing back the original Flash Deals, featuring the best wine prices you can find on the web and WTSO. Each day we’ll feature 2 extremely limited Flash offers at our absolute lowest pricing. Once a Flash Deal sells out or the offer expires, the price will return to its everyday WTSO price. While you may see the wine appear later in Last Chance or your WTSO Cellar, it will not be listed at that “Flash Deal” price. Be sure to download the app or sign up for SMS wine texts so you never miss a deal!
The Return of Classic WTSO Brands
Over the years, certain wineries became part of what made WTSO special. As part of our 20th Anniversary celebration, we’re working to bring back many of the classic labels that longtime customers remember and love. These are some of the wines that helped shape the WTSO experience, and we’re excited to welcome them back. Read the blog post here!
NEW Premium Collector’s Drop
Gain exclusive access to our most sought-after winery connections, featuring highly allocated wines released in limited quantities. These special offers are reserved for our Premium Collector’s Drop list, giving you full access to rare finds and top-tier labels, pre-sells, library releases and access to vertical and winery collections. Get on the list!
Even More to Celebrate
Throughout the anniversary celebration, you’ll also see new twists on Flash Marathon days, even better offers, and a mix of returning classics alongside exciting new discoveries, all continuing the tradition WTSO has built over the past 20 Years.
What started as a simple idea two decades ago has grown into a global network of relationships with wineries and winemakers. Those partnerships continue to allow us to bring high-quality, affordable wines directly to our members, just as we always have.
Most importantly, we want you to know that the heart of WTSO hasn’t changed. We will continue reading every email, listening to our customers, and ensuring our team delivers the same level of service and care that has defined WTSO.com from the beginning.
Thank you for being part of this journey with us.
Cheers to many more years together!
With gratitude,
The WTSO Family
WTSO team. Congratulations on 20 years of great service and great wine offerings. I’m not sure when I first started buying wine through your site, but I have never been disappointed and encourage other wine drinkers to your site every chance I get. Wishing your team all the best to keep going and growing!
We’re honored to have been part of your wine journey and are especially grateful for your recommendations to fellow wine lovers. Hearing that we’ve consistently met your expectations over the years is the best compliment we could receive.
Here’s to many more great wines and shared experiences ahead. Cheers to you!
What more can be said. WTSO has been and is the best source of finding wines that aren’t easily found.
Keep going!
Sam
We’re so glad you’ve enjoyed discovering unique, hard-to-find wines with us—that’s exactly what we strive for. Your support and encouragement mean a lot to the entire team.
We’ll definitely keep going. Cheers!
We look forward to the future with you. We have thoroughly enjoyed our experience with you and recommend WTSO to anyone that we speak to concerning quality wines at very reasonable prices.
In addition, your staff is top-notch as well.
We’re thrilled to hear that you’ve enjoyed your experience with us and truly appreciate you recommending WTSO to others—it means a great deal. Your kind words about our team are especially appreciated, and we’ll be sure to share them.
We look forward to many more great wines together in the future. Cheers!
Happy Anniversary! So glad you are back in Texas.
Thank you so much!
We’re thrilled to be back in Texas and even more excited to continue sharing great wines with you. We truly appreciate your support—cheers to many more years ahead!
I have ben a customer since 2013, I have had a few issues with pricing, but over all very satisfied. Many wines that I loved seemed very shot lived on the site.
Congratulations and best of luck for a great future.
Thank you for being with us since 2013—we truly appreciate your long-time support!
We appreciate your honest feedback regarding pricing and wine availability. Many of our offerings are limited in quantity, which is why some favorites can be short-lived—but we’re always working to bring in exciting new selections and, when possible, bring back customer favorites.
Thanks again for your support and kind wishes. Cheers to many more great wines ahead!
WTSO has never disappointed me over the many years I have been a very satisfied customer.
Many more years of great service will come.
Thank you so much for your continued support over the years—it truly means a lot to us. We’re grateful to have you as part of the WTSO community and hope to continue for many years to come!
Cheers!
Looking forward to this exciting chapter as WTSO moves forward.
Thank you! We’re excited about what’s ahead and truly appreciate your support as we move into this next chapter.
When is the Party?
Great question… let’s just say we like the idea! Nothing on the calendar yet, but you never know what might be coming.
count me in
WTSO is the best! I have not been a member for the full 20 years, but in the time that I have, I have purchased a lot of great wine from you at very reasonable prices. You have enabled me to try wines from all over the world that I would never have been exposed to. Thank You!!
Thank you so much for the kind words! We’re thrilled to have been part of your wine journey and to help you discover bottles from around the world. Cheers to many more great finds ahead!
Would love to see more Oregon wines available, especially whites.
Oregon has some fantastic whites! We’ll definitely keep that in mind as we look ahead. Thanks for sharing!
I am very excited with your offer .Let’s celebrate
That’s the spirit! We’ll raise a glass with you cheers!
Very excited for you.Been a customer for the past 17 years.I tell all my friends about WTSO
Wow—17 years! Thank you for being such a loyal part of the WTSO family and for sharing us with your friends. We couldn’t do it without you!
Love WTSO. Have turned my 30 member wine club on to you. Most of the club purchases are from WTSO. Its great to try premium wines and newer members are learning the difference between bulk and good wines.
We’re honored to be a part of your wine club experience and love that you’re helping others discover great wines. Thanks for spreading the word!
Okay Jeff Conforti turned me onto your website over 10 years ago. I have spread the word for that many years. Thanks!
Thanks to Jeff for the intro, and thank you for sticking with us and sharing WTSO with others all these years. It means a lot!
I left you a message and it was rejected. I never can understand your website.
We’re very sorry to hear that—and we apologize for the frustration. Please feel free to reach out to us directly at wines@wtso.com and we’ll be happy to assist you personally.
Seems as though you guys recycle overstocked /over bought wines through these special deals. How about some new inventory
We appreciate the feedback! While some favorites do make return appearances, we’re always working to bring in new and exciting wines as well. Stay tuned—there’s always something new around the corner!
Seems as though you guys recycle overstocked /over bought wines through these special deals. How about some new inventory.
Enough of Pine Brown etc
I think i first ordered from you guys in 2010, and have been ordering ever since. Congrats on an amazing 20 years. They should take business school students to your offices to show them how to run a business. Well done to everyone at your company. Best regards, Rick Andriano
Thank you so much for the incredibly kind words—and for being with us since 2010! Your support over the years truly means a lot to our entire team. We’re honored to be part of your wine journey and grateful for your continued trust. Cheers to you, and to many more great years ahead!
So Exciting!! Can’t wait to see the treats you will offer us!! Long time member of WTSO and have never regretted it!!
Your staff has been wonderful, helping me out from time to time.
Any chance you can offer Luna Prosecco from Napa. Nice Prosecco, affordable price.
We truly appreciate your support! We’re excited to share what’s ahead and hope you love what’s coming. And thanks for the Luna Prosecco suggestion—we’ll definitely keep an eye out for it!