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WTSO 20th Anniversary

20 Years of 
Wine Discoveries

Celebrating two decades of trust, discovery, unforgettable bottles, and exceptional wine delivered straight to your door.

See What’s Coming

Two Decades, One Mission

For 20 Years, WTSO has helped wine lovers discover standout bottles, trusted producers, hidden gems, and memorable values. This 20th Anniversary Celebration honors where we started, how far we’ve come, and what’s ahead for the next chapter of wine discovery.

20 Years of Exceptional Wines

A look at the milestones, traditions, and customer moments that helped shape 20 Years of WTSO.

Founded on Discovery

WTSO began with a simple idea: make discovering exceptional wine exciting, accessible, and trusted. What started as a passion for great bottles and unforgettable values grew into one of the most recognized names in online wine retail.

The First Marathon

What began as an ambitious flash sale experiment became a legendary WTSO tradition. The original Marathon transformed online wine discovery into a fast-paced, community-driven event centered around rare finds, hidden gems, and unbeatable opportunities.

The Wine Hunt Is On

Over the past 20 Years, WTSO has introduced customers to iconic producers, cellar-worthy bottles, rising regions, and wines that became lifelong favorites. From legendary Napa Cabernet to under-the-radar labels, every bottle helped shape our story.

Growth & Expansion

As WTSO evolved, so did our community. Expanded offers, collector experiences, educational content, customer tools, and innovative wine technology helped transform WTSO from a flash sale site into a trusted destination for wine discovery.

Celebrating Our Customers

Millions of bottles shipped. Thousands of dinners, celebrations, and milestones shared around the table. The true story of WTSO has always been the customers who made wine discovery part of their lives and traditions.

Looking Toward the Future

20 years later, our mission remains the same: deliver exceptional wine experiences built on trust, discovery, and passion. As WTSO enters its next chapter, we continue embracing innovation, expanding member experiences, and helping wine lovers unlock one discovery at a time.

Anniversary Events Are Coming

June kicks off a season of special drops, exclusive stories, surprise bottles, and limited-time wine events designed to celebrate 20 Years of WTSO.

Upcoming Events:

Every Monday in June

Cellar Secrets: Mystery Bottle Mondays

Weekly Mystery Bottle Offers designed to bring back the thrill of discovery, surprise, limited-time savings, and unforgettable wine finds.

Read the blog and get the clues for each Cellar Secret, available every Monday in June.

June 10

Winery Spotlight: iBalzini

A longtime WTSO favorite returns with three distinctive Super Tuscans, showcasing the bold character, critical acclaim, and incredible value that define great wine discoveries.

Read the details on the blog.

June 17

Winery Spotlight: Vineyard 511 Vertical

Experience six years of Diamond Mountain Cabernet Sauvignon, revealing how vintage variation, time, and terroir shape one extraordinary Napa vineyard.

Find details on the blog.

June 19

Podcast Episode: Kill the Bottle

A special 20th Anniversary conversation with CEO Joe Arking and surprise special guest looking back at WTSO’s origin story, wine ecommerce, and what comes next.

Stay tuned for the episode release.

Coming Soon

Meet Your New AI Assistant

We're making wine discovery easier with enhanced shopping designs and a new AI Wine Assistant designed to help you find wines, explore pairings, and navigate WTSO with confidence.

Learn more on the blog.

Coming Soon

New Website Experience

Easier shopping. Better navigation. Faster discovery. Shop Flash Deals, Last Chance offers, and Cellar bottles together in one convenient combined checkout.

Learn more on the blog.

June 23–24

Anything Goes Marathon Sale

Two days of fast-moving Flash Deals, released every 15 minutes, with standout wines and Anniversary-level savings.

Get sneak peeks & learn more.

Future OFFERS

Premium Collector's Drop & Flash Deals

Featuring sought-after producers, limited quantities, and wines designed for collectors and curious buyers alike.

Get on the list to get notified!

20th Anniversary Event

The Marathon Returns

June 23-24: WTSO is bringing back the fast-paced excitement customers remember, with Flash Deals released every 15 minutes from 9AM-12AM ET. Expect limited quantities, quick sellouts, and 20th Anniversary offers designed for wine lovers who love the hunt – with savings up to 84% OFF!

Learn More on the Blog
2Days of savings
15Minute Flash Drops
20Years of Discovery
   

Listen to the Anniversary Interview

Join WTSO founder and CEO Joe Arking and his son Edward Arking as they sit down with Tony Macrini and Emily Arthur of WNIS's Macrini in the Morning to discuss how WTSO became the pioneer of online wine flash sales, memorable customer stories, and the return of the legendary Anything Goes Marathon on June 23–24. Listen below!


 

Be Part of the Celebration

We want to hear from you! Tell us about the bottles, Flash Deals, and wine moments that made your WTSO experience memorable over the past 20 Years.

Celebrating 20 Years Together

Every bottle tells a story. Thank you for helping shape 20 Years of wine discovery. From unforgettable bottles to favorite Flash Deals, we're proud to share memories from the customers who made Wines 'Til Sold Out what it is today!

“20 years? It can't be20 years I discovered you 11 years ago and I felt like you were true professional and been around 100 years!! I love your service and your people!! I have even them challenges and they always have fixed the situation!! Love the wine and have grown up really learning about something I thought I already knew. Thank you and here's to another 20 year!!”
– Joan L.

“WTSO introduced me to Moffett wines. Spectacular! Not to mention, quite a few other fantastic wines..”
– Clark

“Back when you started your marathons, I would start a text chains with my wine buddies and neighbors. Back then, a new wine didn’t post every 15 minutes. A new wine would post when the previous one sold out. We would diligently text each the entire day! ‘A new bottle popped up!’ ‘I bought four bottles!’ Oh, darn! I missed it!’ Those marathons were so much fun!”
– Robert E.

“Love your wines!!!”
– Linda S.

“Great”
– Pat A.

“I received an order of the wrong wine which you quickly replaced. I said I would send the wrong order back and was told no need for that --- Cheers! I said I would donate it to a charity event and would give you credit for the donation. Again I was told no need. I have been a customer for just about the whole time you have been in business. You guys are the best!!!!!”
– Patrick G.

“Have enjoyed WTSO for the last 20 years. Staff always helpful!!!”
– Cornelius G.

“Excellent wine company to do business with. Past collected for 25 years with a million dollar cellar!”
– Carl D.

“My favorite thing about WTSO is discovering WTSO. I am new to the party within the last year. WTSO has made wines that I thought were unattainable, I love wine just not a wealthy guy. I’m so happy that you’ve been around for the last 20 years so I can be a customer for the next 20 years. Thank you for what you do and provide. Cheers.”
– Ron W.

“Easiest way to receive the best wines as often as you like! Thanks WTSO!!”
– Charlie

“Great wines, super service.”
– Gregory E.

“Excellent sales and wine.”
– Kevin R.

“Love WTSO!”
– Susanne B.

“Congratulations on the 20 year milestone! Been with you for most of this amazing run – you have grown my love for Amarones, CdP’s and St. Emilion Grand Crus. With your amazing recos, I’ve sometimes stacked bottles floor to ceiling. Thank goodness for Case Club! Have introduced you to over 30 friends/colleagues and all have good things to say – and much wine has been drunk! Cheers to your next 20 and beyond – keep on being the amazing team that you are. Thanks.”
– Ajoy M.

“I’m not sure how long I’ve been a WTSO customer, but it’s certainly 15+ years. It’s my primary source for wine purchases. The prices are unbeatable, the service is fantastic, and the Case Club is a great concept. I can purchase the wines that I want, in the volume that I want, and ship them whenever I want. I have referred several wine-loving friends to WTSO and they have become loyal customers as well. Looking forward to more great wine values ahead! Cheers to WTSO.”
– Larry H.

“Like many others, I have been purchasing wine from WTSO for the last 15 years or so. You have the best wine deals for on-line shoppers. In this period of hard economic times, it was always and continues to be a draw for me that you enable the “free shipping” feature. That has saved me literally hundreds of dollars over the years. Congrats and here’s to 20 more years of successful wine sales!”
– Keith S.

“One Stop Shop for Wines!!”
– Venkat S.

“Long time customer.”
– John

“2010 Chateau Brown change my view of buying and drinking wine forever, in a great way. Loyal customer ever since.”
– Dan

“I have had a number of great buys!!”
– Colleen S.

“So many wonderful bottles over the years. My favorite has to be when I got two different years of Bertani Amarone for under one hundred dollars. I still mention that deal whenever I introduce wtso to someone new.!”
– Dan G.

 20 Years of Wines 'Til Sold Out • Trust • Discovery • Exceptional Wine